Services

Supply chain consulting for private-label consumer brands

I help white-label and private-label consumer brands plan inventory, evaluate China-based suppliers and understand true landed costs. AI-assisted analysis supports my recommendations; your commercial constraints guide the work.

What I work on

Six areas. Most engagements start in one and pull in two or three as the real problem surfaces.

Supply chain strategy & operations

The commercial side of the supply chain: what to buy, how much, when, and what it does to cash.

  • Demand planning and product decisions
  • Supplier strategy across more than one lane
  • Cost analysis, MOQ decisions and margin optimisation
  • Inventory planning and cash-flow management
  • International supply-chain planning

China sourcing & supplier management

I define the supplier evaluation process. China-based partners execute field checks, sampling and factory work to that process, so you can review the evidence before committing to a supplier.

  • Supplier evaluation, sampling and communication
  • Negotiation and procurement
  • Manufacturing coordination
  • Factory and raw-material checks through China-based partners
  • Mid-production and final quality checks

Product launch & scaling

Getting the first production run right, then making the second and tenth boring.

  • Product and sample evaluation
  • Landed-cost analysis before the deposit
  • Production and inventory planning
  • Launch preparation
  • Scaling workflows with stock exposure and cash-flow constraints in view

International supply chain — China to Europe & USA

Route, compliance and timing planned together, because a cheap freight quote that fails customs is not cheap. I am not a domestic logistics or fulfilment provider.

  • China-to-Europe and China-to-USA operations
  • Country-specific compliance considerations
  • Product certifications
  • Logistics coordination and consolidation
  • Delivery timing and inventory planning

Supply chain systems, workflows & AI automation

I find the broken workflow step, simplify it and document a system your team can run. AI supports research and reporting; owners and review points keep the process accountable.

  • Identify broken or inefficient workflows and simplify them
  • Turn processes into lean, repeatable operating systems
  • AI-assisted demand analysis, landed-cost modelling and scenarios with human review
  • Automate repetitive reporting and supplier follow-up where it makes sense
  • Clear decision owners as headcount and SKU count grow

Embedded supply chain advisory

Closer to an experienced operator sitting inside the company than a consulting report that lands in an inbox.

  • Work directly with leadership and operational teams
  • Spend time on how the company actually operates
  • Work alongside the team for intensive periods
  • Challenge assumptions and decisions when needed
  • Help implement, then keep optimising as you grow

Problems I get called about

If two or three of these sound like your last quarter, we should talk.

  • We don't know which suppliers we can trust.
  • We don't understand how to work effectively with Chinese suppliers.
  • We don't understand the real landed cost of our products.
  • Our operations are messy and dependent on individual people.
  • We keep making the same operational mistakes.
  • Too much cash is trapped in inventory.
  • We don't know how much inventory to buy or when to buy it.
  • We're scaling, but operational decisions are getting slower.
  • We don't understand the compliance and certification requirements.
  • Products are not arriving on time.
  • We're wasting money because our workflows are inefficient.

How an engagement runs

  1. 01

    Discover

    Understand the business, product economics and demand. Agree the decision your team needs to make and check where the work gets stuck.

  2. 02

    Diagnose

    Identify where the supply chain or workflow is breaking, and what it is costing in cash, time or margin.

  3. 03

    Design

    Build the right sourcing, procurement, inventory, quality, logistics and operational workflow for your scale.

  4. 04

    Systemize

    Turn the workflow into a lean, repeatable system with owners, triggers and documentation.

  5. 05

    Execute

    Work with your team and the relevant China-based partners to put it into production.

  6. 06

    Optimize

    Keep improving speed, inventory, cash flow, margin and decision quality as the business scales.

What you're actually hiring

  • Deep China and European supply-chain experience
  • China-based operational partners who execute to my process
  • End-to-end perspective, from product decision to delivery
  • Hands-on support alongside your team and relevant partners
  • Lean workflow and system design
  • Strong grip on inventory and cash flow
  • Experience across launches and scaling
  • Technology and AI-enabled workflows
  • Ongoing involvement where agreed in the engagement scope

Where the experience comes from

These are operating experiences. They are separate from the AI-assisted advisory work I offer today.

  • Eleven years working across China–Europe trade lanes, based in Madrid.
  • Worked across product selection, China sourcing and manufacturing coordination, sampling, quality, workflows, team training and operational scaling.
  • Built repeatable workflows with documented steps and clear responsibilities.
  • Worked on landed costs, buying constraints and product-launch preparation.
  • Strong focus on on-time delivery.
  • Categories: home, wellness, electrical, electronics, personal care and other non-food consumer products.

Questions I get asked first

How do you calculate landed cost?

I add product cost, allocated freight and insurance, duties, clearance, destination handling and other applicable costs, then divide by expected sellable units. Quotes must use comparable terms and destinations. Recoverable import VAT is tracked separately for cash planning; qualified customs and tax advisers confirm classification, valuation and tax treatment.

How do you decide reorder quantities?

I model demand over replenishment lead time and the review interval, add a justified safety buffer, then subtract inventory position: usable stock plus confirmed incoming stock less outstanding demand. I check the result against MOQs, cash and seasonality. Arrival dates matter, so inbound stock must be time-phased when it arrives after the demand it needs to cover.

What does a supply chain consultant do for a private-label brand?

I help your team decide how products are bought, made and replenished, and what those choices cost. The scope can cover demand planning, supplier evaluation, landed costs, MOQs, quality and import considerations. China-based partners execute agreed field checks; your team approves purchase commitments.

How can a supply chain consultant help an ecommerce brand?

I work on buying depth, true landed cost and supplier dependencies. Your team gets a plan with clear assumptions and repeatable workflows, so it can assess the next buy with the relevant evidence in view.

How do I build a supply chain from China to Europe?

Start with the product and the compliance requirement for the destination market, then pick suppliers who can evidence both. After that: sampling and factory checks, landed cost including duty and freight, an incoterm and route that matches your cash cycle, and a reorder rule written before the first container lands.

How do you evaluate China suppliers?

I compare supplier identity, capability, samples and product-specific documentation against the specification. China-based partners execute agreed field checks to my process. I review the evidence and unresolved risks; qualified compliance professionals confirm applicable requirements, and your team approves the supplier commitment.

How do I reduce inventory without creating stockouts?

I assess demand variability, supplier lead times, MOQs and the cash available before recommending buying depth and reorder points. Smaller, more frequent orders may suit some SKUs; others need more cover. The plan makes those trade-offs explicit and is reviewed as the evidence changes.

Where does AI help and where is human approval needed?

AI helps organise supplier research, demand signals, landed-cost scenarios and operational notes. I check constraints, assumptions and missing evidence before recommending a next step. Your team retains approval of purchase commitments.

How do I build a scalable supply chain workflow?

Document the steps, remove unnecessary handoffs and assign an owner and trigger to each task. Automate repetitive reporting where it is useful, with review points and SOPs that support a new team member.

Check the evidence before the deposit

My private-label sourcing checklist for China to the EU and UK covers supplier checks, compliance review, landed-cost assumptions, MOQ exposure and reorder quantities. Use it to prepare the question you want to work through.

For buying depth and timing, the inventory reorder planning guide explains stock position, review cycles and why late inbound cannot cover earlier demand.

Written by Prateek Lalwani; detailed engagements are scoped separately.

Start with one category and the decision you need to make.

In a 30-minute introduction, we explore your buying, supplier or workflow question and clarify priorities. If there is a fit, we agree a separately scoped diagnostic or advisory engagement.

More on my AI-assisted supply chain workflows and my certification.