Services

End-to-end supply chain strategy & operations for consumer brands

I help consumer brands build, fix and scale international supply chains — particularly between China and Europe — by turning complex operations into lean, repeatable systems.

What I work on

Six areas. Most engagements start in one and pull in two or three as the real problem surfaces.

Supply chain strategy & operations

The commercial side of the supply chain: what to buy, how much, when, and what it does to cash.

  • Demand planning and product decisions
  • Supplier strategy across more than one lane
  • Cost analysis, MOQ decisions and margin optimisation
  • Inventory planning and cash-flow management
  • International supply-chain planning

China sourcing & supplier management

I do not personally source products. I run a structured process, and China-based partners execute supplier and factory work to that process — so the standard stays the same whoever is on the ground.

  • Supplier evaluation, sampling and communication
  • Negotiation and procurement
  • Manufacturing coordination
  • Factory and raw-material audits
  • Mid-production and final quality checks

Product launch & scaling

Getting the first production run right, then making the second and tenth boring.

  • Product and sample evaluation
  • Landed-cost analysis before the deposit
  • Production and inventory planning
  • Launch preparation
  • Scaling operational workflows without excess stock or cash-flow pressure

International supply chain — China to Europe & USA

Route, compliance and timing planned together, because a cheap freight quote that fails customs is not cheap. I am not a domestic logistics or fulfilment provider.

  • China-to-Europe and China-to-USA operations
  • Country-specific compliance considerations
  • Product certifications
  • Logistics coordination and consolidation
  • Delivery timing and inventory planning

Supply chain systems, workflows & AI automation

Most operational pain is a workflow problem, not a people problem. I find the broken step, simplify it, and write it down as a system your team can run.

  • Identify broken or inefficient workflows and simplify them
  • Turn processes into lean, repeatable operating systems
  • AI for forecasting, landed-cost modelling and scenario analysis
  • Automate repetitive reporting and supplier follow-up where it makes sense
  • Faster decisions as headcount and SKU count grow

Embedded supply chain advisory

Closer to an experienced operator sitting inside the company than a consulting report that lands in an inbox.

  • Work directly with leadership and operational teams
  • Spend time on how the company actually operates
  • Work alongside the team for intensive periods
  • Challenge assumptions and decisions when needed
  • Help implement, then keep optimising as you grow

Problems I get called about

If two or three of these sound like your last quarter, we should talk.

  • We don't know which suppliers we can trust.
  • We don't understand how to work effectively with Chinese suppliers.
  • We don't understand the real landed cost of our products.
  • Our operations are messy and dependent on individual people.
  • We keep making the same operational mistakes.
  • Too much cash is trapped in inventory.
  • We don't know how much inventory to buy or when to buy it.
  • We're scaling, but operational decisions are getting slower.
  • We don't understand the compliance and certification requirements.
  • Products are not arriving on time.
  • We're wasting money because our workflows are inefficient.

How an engagement runs

  1. 01

    Discover

    Understand the business, demand, product, goals and the actual operational problem — not the stated one.

  2. 02

    Diagnose

    Identify where the supply chain or workflow is breaking, and what it is costing in cash, time or margin.

  3. 03

    Design

    Build the right sourcing, procurement, inventory, quality, logistics and operational workflow for your scale.

  4. 04

    Systemize

    Turn the workflow into a lean, repeatable system with owners, triggers and documentation.

  5. 05

    Execute

    Work with your team and the relevant China-based partners to put it into production.

  6. 06

    Optimize

    Keep improving speed, inventory, cash flow, margin and decision quality as the business scales.

What you're actually hiring

  • Deep China and European supply-chain experience
  • China-based operational partners who execute to my process
  • End-to-end perspective, from product decision to delivery
  • Hands-on execution, not recommendations only
  • Lean workflow and system design
  • Strong grip on inventory and cash flow
  • Experience across launches and scaling
  • Technology and AI-enabled workflows
  • Ongoing involvement rather than a one-off report

Where the experience comes from

Client names stay confidential. The work does not.

  • Managed supply-chain operations across roughly 5,000 products for a major European brand.
  • Worked across product selection, China sourcing and manufacturing coordination, sampling, quality, workflows, team training and operational scaling.
  • Built lean workflows and systems that reduced the need for constant human oversight.
  • Supported growth from approximately $1M to $100M in revenue.
  • Improved margins and supported successful product launches.
  • Strong focus on on-time delivery.
  • Categories: home, wellness, electrical, electronics, personal care and other non-food consumer products.

Questions I get asked first

What does a supply chain consultant do?

A supply chain consultant decides how a product gets made, bought, moved and replenished — and what each of those choices costs. In practice that means demand and buy planning, supplier strategy and vetting, landed-cost and MOQ decisions, quality control, compliance, and the workflows that hold it together as volume grows.

How can a supply chain consultant help an ecommerce brand?

Most ecommerce brands lose money in three places: buying the wrong depth, mispricing landed cost, and depending on one factory or one person. I work on the buy decision, the true cost per SKU, and the workflow — so the same mistake stops repeating every season.

How do I build a supply chain from China to Europe?

Start with the product and the compliance requirement for the destination market, then pick suppliers who can evidence both. After that: sampling and factory checks, landed cost including duty and freight, an incoterm and route that matches your cash cycle, and a reorder rule written before the first container lands.

How do I evaluate Chinese suppliers?

Separate trading companies from factories, check trade and export records rather than catalogue claims, verify certifications against the destination market, audit raw material and process on site, and score performance on sampling, mid-production and final inspection. One good quote proves nothing; repeat lead-time performance does.

How do I reduce inventory without creating stockouts?

By buying more often in smaller depths on the SKUs with volatile demand, and holding cover only where lead time and demand are both stable. That needs a reorder point per SKU, supplier lead-time data you trust, and a buy plan reviewed on a cadence rather than when a warehouse runs dry.

How can AI improve supply chain operations?

It removes research and drafting time, not judgement. I use it for supplier research and vetting notes, demand signals across sales and market data, landed-cost and scenario modelling, negotiation prep, and turning raw notes into SOPs and supplier scorecards. The buy decision is still signed off by a human.

How do I build a scalable supply chain workflow?

Write down the steps that currently live in someone's head, remove the ones that exist only for historical reasons, assign an owner and a trigger to what's left, and automate the repetitive reporting around it. A workflow scales when a new hire can run it on week one.

Bring one category. Leave with a decision.

Thirty minutes, no deck. Tell me what's stuck and I'll tell you whether it's a sourcing problem, a buy-planning problem or a workflow problem.

More on the AI sourcing workflows I run for white-label brands and my certification.